MINISO COLLABORATION

The objective of this project was to create a three-product line for MINISO. Students must select a recognized brand with broad appeal and apply their brand attributes and design integrity to their concepts. For their product line, students must choose one category from household, daily life, health and beauty, fashion, digital, food and beverage with which to design in. 

This three-product line collaboration project was created for Design - 332 at CSU Long Beach.

Ideation

For this project, I chose to create a product collaboration between MINISO and Star Wars, within the category of consumer electronics. I focused on popular Star Wars brand iconography to create broader fan recognition and appeal. My initial concepts include a Millennium Falcon USB-C flashdrive, Death Star wireless phone charger, R2-D2 bluetooth speaker, and faction branded ear buds.

Product Concept 1

Continuing with the R2-D2 bluetooth speaker, I designed the figure to have more rounded squat proportions. This gives the form a softer friendlier look, reflectingcommon trend in MINISO’s existing products.

Product Concept 2

The Millennium Falcon keychane is a small and playfull USB-C flashdrive. As a lower detail model of the original, an overmoulded soft touch rubber encases the drive, capturing the maor surface details and features.

Product Concept 3

For the third design, I chose one varient of the Death Star wireless phone charger. The rubber surface of the charger combined with a pill-shaped boss allows the phone to lean securly against the charger in the back plat. Additionally the weited base ensures the charger does not move or tip over. 

Final Rendering

For the final presentation, students must create a Photoshop rendering of each product with branding included.